posted by Stoney deGeyter on Thursday, May 15th, 2008
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Just about any kind of site can benefit from creating printer friendly pages. While the internet provides us a great way to save the trees, there are many people out there that still feel more comfortable reading from the printed page. Personally, for any article of length I like to print it out so I can read it when away from my computer screen. But there are other reasons for printing out information, such as sharing it with the higher-ups, or providing an easy way to compare products from different websites.
So no matter how hard we try to go paperless, there will always be a reason to print, which means creating a printer friendly version of your web pages can be very beneficial to your visitors. There are a couple of ways to create printer friendly pages. Both are equally valid, but the first way we’ll discuss below creates duplicate content that, if not handled properly, can effect your site’s performance with the search engines.
Click here to continue reading at Search Engine Guide
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posted by Diana Adams on Thursday, May 15th, 2008
In a post last week at Search Engine Guide, I identified where paid ads display on the different search networks. This time I thought I’d create a brief outline of what the ads themselves actually look like, and explain some of the basic ‘rules’ associated with each search network.
Click here to read the full post at Search Engine Guide…
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posted by Stoney deGeyter on Wednesday, May 14th, 2008
The last thing you want is someone out there twittering in your name. Maybe they have good intentions for you, but maybe they don’t. In either case, they are out there engaging in the community saying things that may appear to be official company communications.
Click here to read the full post at Search Engine Guide…
By the way, you can follow me at www.twitter.com/StoneyD (or www.twitter.com/PimpMcFly!)
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posted by Stoney deGeyter on Tuesday, May 13th, 2008
I’m gearing up for a 1-hour webinar that I’ll be doing for SEMpdx next week. I’ve got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. Instead of waiting, I thought I’d go ahead and answer the questions here.
There is still time to register for the Website Architecture Webinar. It will be held Thursday, May 22, 10 AM PST. If you sign up you can submit your questions at the same time. I’ll try to do one more question and answer post before the event.
But I have my own question for you, of the three main areas above (domain, link & page structure), which are you most interested in me spending the most time on?
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posted by Stoney deGeyter on Tuesday, May 6th, 2008
Tomorrow afternoon I’ll be headed over to the Grand Sierra Resort here in Reno, NV to participate in the Business Professionals of America National Leadership Conference. I’ll be a judge for the Web Site Design Team. Yeah, I know, I’m not a designer, I’m hoping that I’ll be able to provide a good perspective from my knowledge of website usability.
The event will be held between 11:30 AM and 4:30 PM. Lucky for me lunch is provided!
But that’s not all.
On Thursday I’ll be judging the Small Business Management Team, also between 11:30 AM and 4:30 PM. I tend to think I know a thing or two about managing a small business, and if nothing else I can use my experience in what not to do!
They provided about 30 pages that I have to print and bring with me. So much for saving trees. Anyway, this should be fun. I’m looking forward to the event.
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posted by Stoney deGeyter on Monday, May 5th, 2008
Over the next few weeks we’ll be in the process of rolling out some pretty significant changes. First, I’ve been named Pimp McFly Associate Editor at Search Engine Guide. What this means exactly, I still haven’t been told. But I think it has something to do with blogging.
So seeing that I’ll be doing 90% of my blogging over there, we are going to change our focus over here at EMP. A new design has been in the works for the past couple of weeks and we hope to have that rolled out shortly. With the new design we’ll be moving the blog back to the Pole Position Marketing domain and turn it into a local company blog.
You’ll see a lot of the same posts, such as team reading lists, search engine market share, monthly roundups, etc. I’ll also be posting more on company business and other things that have to do with Reno marketing. And I’ll continue to link to my articles at Search Engine Guide.
I know I’ll probably lose some subscribers over here, but I’m cool with that if you all make your way to subscribing to the Search Engine Guide RSS feed. There you’ll find a lot more than just my content, as there are almost a dozen great bloggers posting their insights each week.
I hope to make EMP much more personalized as I speak more directly to the Reno market. I’m looking forward to the things to come and I hope you are to.
Oh, and I am Pimp Mcfly, regardless of what Jennifer or Robert say.
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posted by Stoney deGeyter on Monday, May 5th, 2008
I like to think of myself as a loyal customer. If I find a good product or service, I’ll evangelize it to death to anybody I know. While I’ve been happy with DirecTV for many years, over the past few months they are not showing me any love. In fact, I feel like I’m “old news” to them and I can be tossed in favor of someone new. For the first time in years, I’m exploring my options in cable/satellite providers.
Click here to read the full story on Small Business Answers…
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posted by Stoney deGeyter on Friday, May 2nd, 2008
I’ve just been tapped to conduct a webinar for the fine folks at SEMpdx. It’s an hour long webinar focused on website architecture, titled Secrets to Creating a Search Engine Friendly Website.
I’ll be covering:
- Domain & URL Structure
- Page & Code Structure
- Link Structure
The webinar will be held Thursday, May 22 from 10 AM PST. Click here to register and let me know that you’ll be attending via comments below.
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posted by Stoney deGeyter on Thursday, May 1st, 2008
Google
April: 51.25%
March: 51.70%
Change: -.45
January 2008: 52.14%
Change: -0.89
Yahoo
April: 10.85%
March: 10.73%
Change: +0.12
January 2008: 10.94%
Change: -0.09
MSN
April: 5.57%
March: 4.31%
Change: +1.26
January 2008: 5.78%
Change: -0.21
AOL
April: 2.07%
March: 1.91%
Change: +0.16
January 2008: 1.86%
Change: +0.21
ASK
April: 1.04%
March: 1.03%
Change: +0.01
January 2008: 1.09%
Change: -0.05
Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.
Source: Net Applications
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posted by Stoney deGeyter on Wednesday, April 30th, 2008
Aside from the title tag, which isn’t really a part of the visual page, the heading tags can provide both visitors and the search engines significant cues to the importance of your on-page content. There are six different heading tags: H1, H2, H3, H4, H5, and H6. Collectively these are referred to as Hx tags.
The value of the Hx tag is much the same as the value of your main points in an outline for a book or paper. Your outline shows your main topics and sub-topics. These are often then used as section headings in your final draft. Your h1, for example, would be the page topic. Your H2s would then be your main points (I. II. and III.) Your H3s would be your first sub-points (A. B. C.) and your H4s would be your second sub-points (1. 2. 3.) etc.
Click here to continue reading at Search Engine Guide…
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, Joel C. Rosenberg
, Stephen Baldwin
